Entrepreneurship, StartUp
IMPRENDITRICS TODAY FOR SUCCESS TOMORROW
31/08/2022
Becoming female entrepreneurs from scratch is not easy. There are numerous unknowns and as many elements to evaluate. Following a proper path is not only advisable but extremely necessary so as not to dispoerdere energy, money so as not to make in vain the efforts that, day after day, women entrepreneurs make to build the deserved success
Some want to become entrepreneurs for economic needs, others for themselves and thus create their own independence or in the hope of making a dream come true. Whatever the reason, the basis must be a choice made with awareness and competence.
We will now try to summarize the essential points for becoming an mpreneur starting from scratch, what are the fundamental elements to evaluate and the steps to follow to achieve the desired success
Entrepreneurship in Italy is not an easy path because, in many cases, there is a lack of proper education or people are carried away by their instincts without following the correct procedures. In fact, according to Forbes, eight out of 10 small businesses fail within the first 18 months of operation. However, one should not beat oneself up! By making a conscious, shrewd choice and taking into consideration the market and the risks, it is still possible to succeed. Data made available by the National Institute of Statistics notes the growth in the percentage of women entrepreneurs compared to previous years
How to become an entrepreneur and tips for succeeding
- Analyze one‘s propensities, desires and predispositions, personal and work goals, as well as character and passions without neglecting skills and, above all, competencies;
- Identify a winning business idea that meets the needs of the market in which you will be placed. Recommended to choose something that can excite and to be implemented with a high degree of differentiation from competitors (current and potential); bringing the necessary innovation;
- Analyze the market, target sector, local demand, identifying the target audience;
- Carefully choose locations and hallmarks of the company, prioritizing strategic positioning and quality in the services or goods produced or sold;
- Plan the business in detail, defining sales, communication and marketing strategies paying attention to pricing policies;
- Produce a proper and faithful business plan that is as accurate and complete as possible in order to understand the feasibility of the project and be able to monitor the progress of the business step by step in order to be able to whenever the market intervenes direction or new oortunities or criticism is realized;
- Pay attention to start-up and operating costs, revenue prospects, and the time required for return on investment;
- Anticipate risks and acceptable loss rates so that resources, both financial and non-financial, can be managed efficiently and prudently;
- Maintain a high degree of flexibility and adjust one‘s path to changing scenarios;
- Produce an attractive graphic presentation of one‘s business so that it can be presented to banks, investors, lenders, etc.;
- Know how to identify lenders, collaborators and partners. Becoming an entrepreneur is possible on your own, but doing it together with a team of people who share your goals and business vision can make the journey easier;
- Create a strong brand and work on corporate reputation, both offline and on the web. Corporate image is sometimes more important than the business object itself in achieving entrepreneurial success.
- Highlight the special features of the new business activity, the products or services offered, and the prospects for future growth and earnings;
- Focus on personal and roprio staff training aiming for the highest level of professionalism and competence.
- Although in the bureaucratic process one will rely on an accountant, it is necessary to learn perfect knowledge of the bureaucratic and tax regulations , to start the business without mistakes.
