Fashion, Clothing

Valentino Red, the Maison‘s color celebration

18/11/2022

In a well-rounded celebration of the Italian fashion house‘s relationship with this color, Valentino Rosso draws on more than fifty years of one of fashion‘s most methodically preserved archives for an authoritative raissonable catalog featuring more than 180 of Valentino‘s most iconic garments and accessories

For the Valentino fashion house, red is not just a color. It is an indelible symbol, a logo, an iconic element of the brand, a value‘.

Is five hundred and fifty shades of red in Valentino‘s archive enough to make it the iconic color of the Roman Maison? If it is not clear enough, the Assouline publishing house makes it clear through its new collector‘s book, entitled Valentino Rosso, a volume to be desired, studied and leafed through, in order to understand the connection and history of the color red with the Valentino label. so passionate, seductive, powerful and culturally symbolic, a color got in tune with the founder Valentino Garavani in 1959 and has come all the way to Pierpaolo Piccioli, the luxury brand‘s current creative director. He was the one who said: ‘The Valentino archive is a living ecosystem where all our treasures are ready to tell their stories when questioned. This time we wanted to know how many red dresses we have, how much Valentino Red is present in all our creations. This book is an answer to that question‘.Photographs of more than one hundred and eighty dresses, made during the brand‘s brilliant history, alternate with phrases expressing Garavani and Piccioli‘s feelings and thoughts for the color red. ‘A woman can never go wrong wearing red,‘ ‘Red is life, passion, love. It is the cure for sadness,‘ ‘Red is not a shy color.‘

It was the late 1950s and Valentino Garavani was a young student attracted to the world of fashion. As he was about to attend a performance at the Barcelona Opera House, he was thunderstruck by the red dress of an elegant lady sitting on a stage. The intense shade of color captivated Valentino, convincing him to elect red as the signature color of his future brand, founded in 1959.